Symbols

The graphic artist was asked to design a symbol for the new company, so she asked the managing director to explain the type of business being conducted by the company and the image it was attempting to portray.

We are constantly faced with symbols which are designed to allow us to build up mental pictures of what they represent. If we see a symbol often enough associated with its company or product, the sight of the symbol alone is generally enough for us to recognise for what it stands.

Some symbols help us understand where we are going, while others indicate what can or can’t be done. Some symbols conjure up pleasant thoughts, while some revile us for what they represent. The swastika is a symbol of oppression and hate, while the heart is a symbol of love.

Whether we realise it or not, we are symbols to each other. Like the graphic artist, others see in us the type of business we are conducting in our personal lives and the image we are attempting to portray.

Peter Mack

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